Top 20 B2B Content Marketing Tools to Use in 2022
Strategy is everything in B2B content marketing. You can’t afford to be left behind in a competitive industry where some organizations excel at targeting their core audience with content. If you want to be a better B2B content marketer, you need to employ the B2B Content Marketing Tools.
The trouble with B2B content marketing is that it takes time. You’ll probably have a smaller audience, and they’ll take longer to decide than the ordinary shopper.
That’s not surprising, given the fact that B2B purchases may be quite costly. However, it is now more crucial than ever to demonstrate your knowledge with relevant, interesting, and high-quality material. As a result, you may build relationships with buyers and eventually generate leads.
One thing is certain: content marketing isn’t going away anytime soon. In the future years, the demand for content marketers will continue to rise.
While this is fantastic news, this growth will not benefit all content marketers. This brings me to the following question: Why do certain content marketers have more success than others?
According to Content Marketing Institute study, content tech proficiency is a significant factor that distinguishes great content marketers from those who are less successful. Furthermore, 29% of B2B content marketers said they increased their technology spending in the previous year.
You’ll need the greatest B2B tools for each stage of content creation to do this. This guide will provide you with exactly that. Everything from audience research to content promotion, as well as all stages in between, will be covered. By the end, you’ll have a good idea of which B2B Content marketing tools are best for content marketers, so you can get your B2B Content Marketing strategy off to a good start.
Top 20 B2B Content Marketing Tools to Use 2022
1. Contentools
Contentools is a content marketing platform that allows you to create, publish, and analyze content for your marketing campaigns. In addition, the app includes an in-app content editor that allows you to produce material with an SEO indicator. AI-powered content analysis, auto-publishing for social media posts, collaboration capabilities, and Zapier connection with a slew of third-party applications like Salesforce, Evernote, Dropbox, and a slew of others are just a few of the highlights.
2. Google Analytics
Google Analytics is a free tool that delivers a wealth of information about your website’s traffic. The Audience reports, which reveal the age and gender of your website users, are particularly useful for B2B marketers. You’ll also find out where they’re from and what technology they’re using to visit your site.
The Interests sub-category is very relevant because it provides information on their lifestyles (affinity categories) as well as the large market sectors they belong to. This will aid in the creation of audience identities, which our next tool can assist with.
3. HubSpot
HubSpot is an all-in-one inbound marketing, sales, and CRM solution that gives content marketers everything they need to create actionable content that converts leads and creates revenue. The marketing suite gives content marketers the tools they need to generate, optimize, and distribute their content to the proper people. HubSpot examines your marketing plan in terms of revenue and general performance after you’ve set up your account and distributed your content.
4. WordPress
WordPress is the solution for you if you want to create outstanding blog content quickly and easily. WordPress provides marketers all the tools they need to build a website or blog, as well as an easy-to-use publishing platform for content creation, uploading material, visitor tracking, and a plethora of plugins to aid in the optimization of their marketing efforts. The free edition comes with three gigabytes of storage and a WordPress.com address (you.wordpress.com).
5. Slack
WordPress is the solution for you if you want to create outstanding blog content quickly and easily. WordPress provides marketers all the tools they need to build a website or blog, as well as an easy-to-use publishing platform for content creation, uploading material, visitor tracking, and a plethora of plugins to aid in the optimization of their marketing efforts. The free edition comes with three gigabytes of storage and a WordPress.com address (you.wordpress.com).
6. Hootsuite
Hootsuite is a formidable social media dashboard and scheduling application, despite its archaic appearance. Hootsuite not only allows you to schedule and manage content, but it also allows you to track and respond to mentions. You’ll also get social media content analytics so you can fine-tune your plan if necessary. While Hootsuite is free, you’ll need the Pro plan if you want fully automated scheduling. You’ll have to upgrade even more if you want custom content analytics. Fortunately, all programs include a 30-day free trial.
7. Ahrefs
Ahrefs is an SEO powerhouse that can help you outperform the competition by assisting you with competitive keyword and backlink research. For B2B marketers, the Content Explorer tool tracks everything from social shares to word count to help you locate the top-performing content in your niche.
8. SEMRush
SEMrush is an extremely useful marketing tool. It provides a number of features and insights meant to help marketers find the keyword phrases to utilize in content, in addition to SEO, PPC, and social media capabilities. The SEO Content Template tool is one of its standout features. This tool analyses the top content for your chosen keyword phrase, suggests phrases to use, determines readability, and even informs you how long your content should be in order to outrank your competitors.
9. Asana
Asana is a project management and goal-setting tool that allows teams to collaborate on projects, daily tasks, and objectives. Asana makes it simple to assign projects to team members, share projects, and track everyone’s efforts. It allows you to prioritize work and eliminates the need for spreadsheets and email for collaboration and communication.
10. Trello
Trello is a visual project management and collaboration solution that makes planning and collaboration enjoyable. Boards represent projects, while cards indicate tasks to be completed on the platform. There are lists on the inside of the cards that categorize and track the progress of each activity. Trello allows you to organize and monitor all of your team’s files and projects in one convenient location. It also integrates with the majority of the apps that your team already utilizes.
11. GetResponse
GetResponse is an email marketing platform that makes it simple for businesses to produce professional-looking emails and landing pages. It has an email intelligence tool that allows you to analyze the effectiveness of your campaign. It also offers precise client targeting to aid in the generation of more leads and conversions.
12. SendinBlue
SendinBlue is a digital marketing toolkit that helps companies enhance their email campaigns. It offers a useful function called “send time optimization” that uses algorithms to assist you enhance the open rate of your emails by determining the best time to send them out. It offers a reliable email and SMS messaging solution that is simple to use.
13. Basecamp
Basecamp is a dependable online project management tool that makes it simple to organise people, delegate new projects, and track team members’ progress. It also has a remote project management solution that allows users to collaborate regardless of their geographical location. Basecamp also has an easy drag-and-drop system for storing documents and files.
14. DivvyHQ
DivvyHQ is a content production and planning platform designed for content teams and publishers. Users can customize workflows in the program to meet the demands of their team. It has a Master Content Calendar that users may use to see what their team members are working on right now.
15. CoSchedule
CoSchedule is a flexible marketing platform that lets you manage all of your marketing efforts in one location. It features a Work Organizer to help you create and manage workflows among your team and an Asset Organizer that makes sharing files and documents with team members easy.
16. Acrolinx
Acrolinx is an AI-powered content production platform that helps users to provide a better content experience for clients by providing useful content. By assessing what types of content work and how to enhance them, the program helps you develop better marketing content.
17. PathFactory
PathFactory is an AI-powered content insight engine. The technology enables organizations to create micro-personalized journeys that are tailored to each individual customer. PathFactory helps marketers optimize their content and decide which prospects are ready to buy with AI-powered recommendations.
18. Digimind
Digimind is a social media analytics programme available online. Businesses can use the platform to track conversations about their brand or sector and gain insights and data to improve their marketing strategy. It also comes with a bespoke dashboard that allows you to track the performance of your content across an unlimited number of social media profiles.
19. BuzzStream
BuzzStream is a tool for managing influencer outreach that helps businesses locate the ideal influencers for their content and audience. You may arrange your outreach by project, add categories, and allocate specific contacts to team members using the platform.
20. ClickFunnels
ClickFunnels is a web-based sales funnel builder that helps companies design marketing and sales funnels from the ground up. They assist marketers in selecting the sales funnels that best meet their company’s needs. To speed up and streamline the process, the tools provide a slew of pre-built sales funnels and templates.
Final Thoughts on B2B Content Marketing Tools
To get started with B2B content marketing, which of these B2B Content Marketing tools should you use? It is up to you to decide what is most essential to you. Google Analytics is a must-have in every content marketing strategy. Hubspot is a clear pick if you’re seeking for an all-in-one tool.
But that doesn’t rule out the need for more B2B Content Marketing tools.
While it’s tempting to concentrate on a single email marketing platform or keyword research tool, you’ll discover that each idea generation, content curation, or content scheduling service has something unique to offer.
What’s your best bet? Use the free trials to try out the software before deciding which features you can’t live without.