Digital Marketing is no longer considered a secondary priority for Businesses- Small, Medium or Big, which is why they are now incorporating Digital Marketing as an important factor in their all over Marketing Strategy. The reason they are doing so is because of the advancement of the technologies that nudges them to grow with time. Even our Prime Minister, Mr. Narender Modi is a strong advocate in making the nation go Digital as we all know.
Brands coming online have seen an immense growth in their brand recognition, engagement with its customers and obviously sales by using the right marketing tools and techniques.
Digital marketing helps your brand to target the right customers, to reach them where they are in the online ecosystem and to convert them into Buyers and also to sustain them for a long period of time- converting them into Brand Loyalists.
Not having a Digital Marketing Strategy would mean losing out on generating leads and sales which ideally no business would want. There is no single Marketer who would say that “I don’t want more visibility for my brand” or that I don’t want more sales. Don’t you agree?
So, is Digital Marketing really worth investing in?
We are going to take you through some strong reasons that will make you understand why becoming a part of the Digital bandwagon is no longer an option and why is it immensely lucrative for your Unique Business.
1- Number of Customers Shopping Online is Growing
It’s said that by the end of 2019, users who shop online will grow to about 240 Million. So not selling online would mean losing out on a huge percentage of customers who could have shopped your products and services otherwise.
2- It’s more Cost Effective
Marketing on Digital is comparatively more cost effective than traditional marketing. The main focus of each and every single penny you spend on digital marketing will be on converting your customers to either avail your services or to buy your products.
3- Highly Measurable
When it comes to measuring the success of your marketing efforts, measuring success via traditional marketing is very limited- in the sense that you can only track sales but not Brand Awareness. But, the best part about Digital Marketing is that each and every marketing step is measurable. From daily visitors to brand engagement and interaction with its customers to feedback, everything can be measured.
4- Builds more Brand Credibility
Over 65% of shoppers like to first research about the brand online- going through other customers feedback & ratings and basis that make their decision of whether they want to buy your products or services. Using Digital Media to build Brand credibility attracts more customers and binds the present customers for a long period of time.
5- Competitors are already there
In order to hold the fort and come in the forefront where the real action is taking place, you will have to build a strong place for your business where others competitors are also aggressively pitching which is by being Online. Not only this, it also gives you copious insights as to what your competition is doing.
Using the right digital marketing tools and techniques are going to help your business to compete, grow and sustain more effectively in the longer run. It also gives you the benefit of spreading information faster instead of waiting for your company’s information to get out to the public via print advertisement or a scheduled TV commercial. It also gives you a medium to reach, acquire & expand your existing customer base- to engage with them with the help of a promotion or to gain their feedback and suggestions to improve your services and products.
Thinking where to start? Contact us on +91-9971795122 and we will be happy to help you by providing Free Consultation on how to get started with Digital Marketing in just 5 Minutes