Let’s Get Clients on Board. (Written By – Rajat Ghai).
#1: Find the businesses that are using Adwords ads but not Facebook ads. Pitch them for Facebook marketing services.
You can do keyword research on Google and note down the advertisers. Then find them on the Facebook to know if they are active or not.
#2: Find the businesses you wanna work with & find their website.
Now sometimes when you email them, it gets handled by their marketing team. So they don’t pass it to the actual business owners.
What to do in that situation? So, fill out the inquiry form and usually, you will get a reply from the actual decision maker or the business owner.That is the actual email id which you are looking for. Retarget these prospects and keep sending emails.
#3: Join a Co-working place. You can network very easily with the founders, investors etc.
Try to maintain good relations with the admin team of the co-working place.
These co-working space also have their FB and Whatsapp group. Be active in that. They are open to having you host a marketing talk.Idea is to find a startup that you can help.
#4: Help others in Entrepreneur Groups like Clickfunnels, Facebook Ads Hack etc. Post what you have learned or achieved in your niche. These can be groups in Facebook, LinkedIn or other social networks.
Once you post your learning/stats people tend to comment & interact with you. That help you build authority.
#5: If you are a beginner then partner up with someone and ask for their portfolio. Use it to pitch clients. If their portfolio is in Restaurant niche then contact the restaurant owners & tell them that you are into Restaurant marketing. Chances of them giving you project will be high as you have got a testimonial from client of their niche.
#6: Learn new technology & pitch clients for that service. For example: You can learn to build chatbots. Not many people are offering chatbot services. Market is huge but number of consultants that are offering this is low.
#7: You can find new clients from Indeed remote jobs.
Many small companies from Tier 1 countries post their requirements on these websites.
(USA, Australia, UK etc).
Once you find the name of the company, reach out to them using LinkedIn, Email, Facebook & all the social platforms which you can find them on.
Try to directly contact the owner/CEO of the company.
Most of the time they agree to work with the contractor or a small team.
#8: Find Projects from freelancing websites such as Upwork, Freelancer, Guru, Fiverr etc. Once you start a project with the client, don’t forget to ask for the referrals & more tasks from them. If possible try to maintain relation outside the platform too. It opens door to many possibilities plus you can save some fees. Do that once you get comfortable working with a particular client.
#9: Use your LinkedIn network to find new clients.
Find all the startups, business owners & help them educate about something their competitor is doing & they should do too.
Or Pitch your services.
#10: Use LinkedIn Sales Navigator to find new clients. This tool is worth paying for & you can opt for free trial too. Combine it with LinkedIn inmail to reach to the prospect.
#11: Let the game come to you.
Build your authority in the market by setting up Personal branding on Youtube, Facebook Page & Website. Drive traffic to these Platforms. People will contact you with their project.
#12: Partner up with someone who gives Business coaching. Business owners come to them & that person will refer those business owners to you.
#13: Find apps on Play store/App store. Look for the competitors & pitch them for marketing & development services.
You can also pitch the app company too if their marketing is not good.
#14: Help Software Development companies in getting more projects through your marketing efforts. Use the techniques given in this doc to help them get more clients.
#15: Look for the trending changes in business & technology. Then find those companies. Help them in marketing.
For example: Find Companies working in the cryptocurrency & ICO niche.
#16: Find coaches who are looking to sell their courses/their events. Help them in online promotion. You can find them from Event websites & Social Platforms like youtube, LinkedIn & Facebook.
#17: Go to the Event websites like Bookmyshow, Eventbrite etc. Find the businesses that are promoting their event. Contact them & pitch them for your services.
#18: Create a group around a particular niche. For example:
“Pune Startup Club”. Run some ads in Pune & drive people to your group. Then you can nurture those people. Teach them marketing for startup & this will get you clients.
#19: Do speaking gigs. Talk at some marketing/Entrepreneur Event/ Dentist Annual Meet. Speaking at a particular event will get business owners to give contact with you & give their project.
#20: Organize some free/small priced workshop for business owners. Many times they will give their projects to you.
#21: Travel in 1st Class in Train & Business Class in Plane. Talk to the person sitting nearby. I have got one very big project using this technique.
Even if you don’t get project, you will get to friendly network with the person that is rich & you can get projects through their referrals.
#22: Visit as an attendee on the events on which business owners are likely to come. Make sure to start the conversation & get their number. Do not pitch on the first meet. Ask them what they do and if they ask then tell them what you do.
Be in touch with Chartered Accountants & professionals that are in contact with business owners. Take their help.
#23: Write a book on Amazon & in the book give your contact details. Leads from Amazon position you as an expert & they are more likely to buy from you.
#24: Partner up with Online Influencers & get on a webinar/talk show with them. Their Guest will be likely to contact you for your services.
#25: Find the businesses with bad reviews online & offer them Online Reputation Management services.
#26: From your current clients, ask for the referrals. Tell them that if they refer any of their friend and they get marketing done from you then you get them some commission of free add-ons like Messenger Bot, Email marketing etc.
#27: Find the businesses that are advertising in local newspaper, magazines, Boards & local events, make them understand the power of online marketing. Help them grow online.
Bonus: #28: Take Action… This is the most important thing!! What are you waiting for? Take action & get new clients.
I also have a video course on the same by the name of client inception. You can join it here: https://www.instamojo.com/rajatghai/client-inception/?discount=linkedinspcl
If you want me to help you grab new clients, feel free to contact me on my LinkedIn profile.